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Toolkit: Marketing

Below please find some helpful resources to use in marketing your clinical services to the public, both patients and other healthcare providers.

 

Using Relationship Marketing to Expand Pharmacy Services

By developing and maintaining mutually rewarding relationships with selected groups of patients and other partners, pharmacists can more effectively market pharmacy services. This resource developed through American Pharmacists Association (APhA) describes what relationship marketing is and how it can be utilized to promote pharmacy services.

The American Pharmacists Association. Using relationship marketing to expand pharmacy services. In: The dynamics of pharmaceutical care: enriching patients' health. Washington D.C. 2007.

View this resource here.

 

Promotional Flyer for Other Health Care Professionals

This promotional flyer, developed by APhA and NACDS, is geared towards educating prescribers and other practitioners about pharmacist-provided MTM services.

View the promotional flyer here. 

 

MTM Brochure for Patients

This brochure, developed by the Minnesota Pharmacists Association, is meant to be provided to patients to educate them on MTM and the benefits of MTM services.

View the Brochure for Patients here.

 

MTM Sample Patient Letter

This template, developed by the Minnesota Pharmacists Association, can be used by pharmacists to promote their MTM services to their patients.  It is meant to be put on company letterhead and provided to patients.

View a Sample Patient Letter here.

 

MTM Presentation for Patients

This presentation template, developed by the Minnesota Pharmacists Association, is meant to present information to patients on MTM and the benefits of MTM services.

View the Presentation for Patients here.

 

MTM Brochure for Physicians

This brochure, developed by NASPA in cooperation with the Minnesota Pharmacists Association, is meant to be provided to physicians and other health care providers to educate them on MTM and the benefits of MTM services.

View the Brochure for Physicians here.

 

MTM Sample Prescriber Communications

This template, developed by the Minnesota Pharmacists Association, can be used by pharmacists to promote their MTM services to local prescribers.  It is meant to be put on company letterhead and provided to prescribers.

View a Sample Prescriber letter here.

 

This is a sample letter to a physician or other health care provider for MTM services. The template may be useful in introducing your services to promote better collaboration, as well as informing of how and why you are communicating recommendations and updates on a patient.

View sample prescriber letter here.

 

This is a sample communication template to communicate pharmacotherapy recommendations to a physician or other health care provider.  The form can be faxed or mailed as applicable to the services provided.  The form provides sufficient detail to justify drug therapy changes in a user friendly one-page format.  

View a sample prescriber follow up fax here.

 

MTM Sample Presentation to Local Employers

This presentation template, developed by the Minnesota Pharmacists Association, is meant to be used by pharmacists to present information to local employers on MTM and the benefits of incorporating an MTM benefit for their employees.

View a Sample Presentation to Local Employers here.

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